With its latest ad, Starbucks India has caused a huge backlash with harsh criticism and calls to stop buying from the company. The ad was supposed to support acceptance and inclusion, but it has made people more divided.
At first, it was hard for him, but he finally showed that he understood by getting a drink in her new name. Starbucks India posted the video on Twitter to stress how important it is to be yourself.
But the ad has gotten negative reactions. Some people have said that Starbucks isn’t being honest and is “going full Bud Light,” referring to the brand’s own controversial ad. Some people say the commercial puts marketing ahead of real support.
This controversy makes me think about the duty and representation of corporations. Starbucks wants to encourage acceptance, but some people don’t believe that its message is real.
The controversy over Starbucks’ ad shows how hard it can be to deal with social problems in ads.